
As the photos from Sean John’s AW08 underwear campaign came to light, it’s quite evident that P. Diddy didn’t take any cues from the success of Armani’s underwear ad campaign. Sean John tapped hip hop artist, Nelly, to be the spokesmodel which is not half bad because the bloke is as chiseled as David Beckham. The drawback though is the artistic direction of the ad campaign (shot by Randee St. Nicholas).
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David Beckham’s unveiling as the global face of Emporio Armani underwear last November came with a great deal of jibber jabber surrounding his true intentions in hopping across the pond. Was it to revive the dwindling soccer scene in the U.S. or to kick-start his and wife, Victoria Beckham’s footing in fashion? Who knows…and by the looks of the soccer star’s recent foray in the fashion industry, who cares!
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Wednesday, July 30, 2008
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